My design process
Empathize
Design solves a problem.
In order to provide a solution, I need to understand the problem first. That’s why before jumping into designing
I always start with a thorough research, gathering all the useful data by performing some interviews or surveys when needed and then I execute a competitive analysis to make sure that we’re asking the right questions in order to accomplish the right challenges.
Define
Time to gather insights, and when these findings are synthesized , It's time to formulate a problem statement -sometimes called a point of view (POV) statement- that outlines the issue or challenge that I will seek to address.
Define stage help us designers gather great ideas to establish features, functions, and any other elements that will allow us to solve the problems.
Design
Now, I’m ready to generate ideas.
The solid background of knowledge from the first two phases means I can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement that it's been formulated. Brainstorming is particularly useful here...
Iterate
As we learn more about the problem and the users, we might want to rethink some design decisions, and that’s alright! The design process isn’t linear, it’s an iterative process.
And I also like to keep this in mind:
“Progress is impossible without change” ~ George Bernard Shaw.
Collaborate
And last but not least: Let’s share!
Sharing your ideas and designs with other colleagues will ultimately improve your designs, as collaboration enables to expand our horizons by simply hearing out other people’s ideas.
Very often, discussing our designs with someone helps us see obvious options we may have missed.
